Women of Influence 2016

Who says the financial industry is a boys’ club? These 42 women are leaving that traditional view in the dust.

Women of Influence 2016
WHY AREN’T there more female advisors? It’s a simple question, but one without an adequate answer. 

As regulatory change reshapes the industry landscape, the days of the traditional stock picker are gone. Instead, advisors are developing deep, trusting relationships with their clients, a role that seems like a natural fit for women. Indeed, many of the female advisors WP spoke with agreed that intuition, empathy and compassion are vital traits that determine an advisor’s success.

Yet the numbers still paint a bleak picture of women’s involvement in the financial services. Recent PriceMetrix data estimates that the proportion of female advisors in North America is just 12%. Advocis paints a slightly better picture of gender representation, estimating that about a quarter of advisors are women. And although the proportion of female financial advisors among newcomers to the industry is double that among advisors who have more than 20 years of tenure, there’s no denying that women remain in the minority within the financial advice industry. 

But despite the historical and current gender disparity, there are signs that the pendulum is swinging the other way. To start with, many female clients are seemingly unhappy with the advice they’re getting. One survey found that 73% of women were unhappy with the service they received from the financial industry. And while roughly 87% of women would like to have an advisor, only 17% actually do.

Socially, there’s been a real shift toward women taking a more proactive approach in family finances. Shifting demographics point to women outliving their male partners; 80% of widows switch advisors after the death of a husband. All this, coupled with an increasing number of divorces, means there will be more opportunities for female advisors to really stake a claim in the industry. 

It has been observed that a minority isn’t truly heard until it represents at least 30% of a given population. If that’s the case, women are still short of truly having a voice in this industry – but, as these 41 trailblazers demonstrate, they are making great strides in that direction.


Julie Yoshikuni

Empire Life Investments

Kathleen Wronski

Wronski Cann Group

Laura Trian

Trian Private Wealth Counsel/HollisWealth

Mary Thorpe


Christine Tan

Excel Funds

Jennifer Stevenson

Dynamic Funds

Maria Smirnova

Sprott Asset Management

Amani Sawaya

CIBC Private Wealth Management

Natasha Sharpe

Bridging Finance

Joanna Rotenberg

BMO Financial Group

Carolyn Rogers


Lucie Presot

Dundee Corporation

Lori Pinkowski

Pinkowski Wealth Management

Colleen O’Connell-Campbell

Scotia Wealth Management

Rachel Notley

Gaelen Morphet

Empire Life Investments

Marcia Moffat


Tricia Leadbeater

The Mackie Wealth Group / Richardson GMP

Susan Latremoille

The Latremoille Group

Christine LaLiberté

Insightful Wealth Group/HollisWealth

Maureen Jensen

Ontario Securities Commission

Natalie Jamison

Scotia Wealth Management

Sevgi Ipek

Industrial Alliance Investment Management

Mitzie Hunter

Government of Ontario

Lynda and Allison Hay

TD Waterhouse Private Investment Advice

Michelle Hastick-Cowell


Marianne Harrison

Manulife Canada

Elizabeth Hamilton-Keen

Mawer Investment Management

Maureen Glenn

Richardson GMP

Alison Fletcher

Mandeville Private Client

Beverly Evans

Richardson GMP

Darcie Crowe

Canaccord Genuity Wealth Management

Annie Chong


Catherine M. Chamberlain

Vanguard Investments Canada

Kathy Butler

CIBC World Markets

Janet Bride


Lynne Brejak

Richardson GMP

Sarah P. Bradley

Ombudsman for Banking Services and Investments

Ann Bowman

RBC Wealth Management

Michèle Bourque

Canada Deposit Insurance Corporation

Wendy Booker-Urban

QV Investors