Office address: 260 - 60 Smithe Street, Vancouver, BC, V6B 0P
Year established: 1987 
Company type: CRM software development 
Employees: 51-200 
Expertise: sales force automation, CRM software, contact management software, Education CRM, financial advisors CRM, financial services CRM, manufacturing CRM, asset management CRM, customer success, customer relationship management 
Parent company: Concord Group of Companies 
CEO and key people: Iain Black, President and CEO 
Financing status: corporation   

Maximizer is a leader in CRM solutions, catering to a diverse range of businesses including banks, insurance companies, and wealth management firms. Since its launch in 1987, the company has served 120,000 companies with their CRM solutions. 

History of Maximizer 

Maximizer has been a pioneer in the CRM industry for more than 30 years. It is part of the Concord Group of Companies, a privately held collection of global interests. Concord Pacific, its flagship company, is Canada's largest residential developer. Over the past 25 years, the Concord Group has expanded into software, IT, telecommunications, and green energy sectors. 

Products and Services of Maximizer 

Maximizer offers a range of products and services, each designed to enhance customer engagement and business efficiency: Some of these services cover: 

  • email marketing: personalized email campaigns and drip campaigns 
  • campaign management: tracks customer behavior and automates follow-ups 
  • web form building: automates lead capture with a “web-to-lead” form builder 
  • case management: helps manage cases, stay on top of support and service requests, and prioritize workloads 

The CRM software company was named a winner in Wealth Professional’s 5-Star Wealth Tech Providers

Culture at Maximizer 

Maximizer fosters a team-centered culture with an emphasis on these values: 

  • team centred: the maximizer workplace focuses on company culture and diversity in the workplace 
  • performance motivated: focused on delivering the best outcomes 
  • customer driven: serving the customer is a priority 

The company holds personal accountability and collective responsibility for customer satisfaction. 

About Maximizer President and CEO Iain Black 

Iain Black has been leading Maximizer since 2019. Before that, he held management and leadership positions at Axion Communications, The Electric Mail Company Inc., Datawest Solutions Inc., and The Greater Vancouver Board of Trade. He also worked in government as a cabinet minister for British Columbia from 2005-2011. 

Black has a bachelor's degree in business administration from the University of Manitoba. He was also part of the Directors Education Program at the Rotman School of Management, University of Toronto. 

Future at Maximizer 

Maximizer continues to innovate and evolve, focusing on enhancing CRM experiences and integrating new technologies. The company is committed to providing solutions that empower businesses with control, insight, and efficient communication, ensuring a strong future in the CRM industry. 

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