Som Seif, Purpose Financial

Som Seif, Purpose Financial

CEO
PURPOSE FINANCIAL

Perhaps one of the most noteworthy ETF launches this year was Purpose Investments’ Bitcoin ETF (BTCC), which debuted in February as the world’s first Bitcoin ETF. “We are so happy to be able to offer this innovation to investors, making the process of owning Bitcoin easier than ever,” Purpose CEO Som Seif said at the time. “We believe Bitcoin, as the first and largest asset in the emerging cryptocurrency ecosystem, is poised to continue its growth trajectory and adoption as an alternative asset, further cementing the investment opportunity it presents.”

While the launch of the fund was Purpose’s most headline-grabbing moment of the past year, it was far from the company’s only success. Purpose continues to be the eighth largest ETF provider in Canada in terms of assets, won three FundGrade A+ Awards and had the seventh best-performing mutual fund (Purpose Canadian Equity Growth Series F) on the Morningstar Top Performing Canadian Mutual Funds list

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