Purpose Investments Inc.

Office address: 130 Adelaide St. West, Suite 3100, Toronto, Ontario, M5H 3P5, Canada 
Website: www.purposeinvest.com 
Year established: 2012 
Company type: Financial services 
Employees: Less than 100 
Expertise: Investment management  
Parent company: N/A 
CEO and key people: Som Seif, CEO and founder 
Financing status: Private equity-backed 

Purpose Investments is one of Canada’s largest investment management firms, with more than $16 billion in assets under administration. The company is built around the mission of “creating better investment outcomes for all investors.” It caters to a diverse clientele, including individual investors, advisors, and financial institutions. 

History of Purpose Investments 

Purpose Investments was founded by Sam Seif, who serves as the firm chief executive, in 2012. Since then, the firm has grown into among the most-respected names in Canada’s financial services industry.  

Purpose Investments reached $1 billion in assets under management in 2015 and crossed the $10 billion mark in 2020. During that span, the company acquired a pair of investment services providers – Redwood Asset Management and LOGiQ Asset Management – to boost its capabilities. In 2021, it launched the world's first physically settled Bitcoin and Ether ETFs. 

Products and services of purpose Investments 

Purpose Investments offers a range of investment products, each designed to meet various investor needs: 

  • Mutual funds: diverse mutual fund options for different investment strategies 
  • Closed-end funds: funds designed for long-term, income-focused investing 
  • ETFs: a selection of exchange-traded funds for various investment objectives 
  • Principal protected notes: investment products offering capital protection 
  • Alternative investment funds: funds focusing on alternative investments 
  • Hedge funds: products and services designed for different market conditions  

Culture at Purpose Investments 

Purpose Investments has created a work environment where employees can be at the forefront of fintech innovation and where they can see their ideas progress. Employees can also see the value of their work by helping Canadians solve real social problems through a range of strategies, including modernizing asset management and redefining retirement income security. 

Purpose Investments is one of the first Canadian firms to incorporate ESG strategies in their products and services. The company is also a signatory of the United Nations-supported Principles for Responsible Investment.  

About Purpose Investments CEO and founder Som Seif 

Som Seif, the CEO and founder of Purpose Investments, is a renowned figure in Canada's financial sector. He attended the University of Toronto for Engineering and started his professional career at RBC Investment Banking. His background in engineering and finance has been pivotal in steering the company towards among the industry’s elites. His vision for creating value for investors through innovative products has also been a guiding force for the firm. 

Future at Purpose Investments 

Purpose Investments is committed to staying at the forefront of the industry by creating products that suit the ever-evolving financial services landscape. The company leverages a strong foundation and clear vision to remain a key player in the Canadian financial sector. Purpose Investments also ranks on top of the industry when it comes to ESG performance, driving the firm towards continued growth and innovation. 

Purpose Investments launches new U.S. Dollar Cash Management Fund

The fund invests in money market products to maintain liquidity

Firm divests all holdings of Russian companies

CEO says no better test of ESG principles and urges other asset managers to also sign pledge

Purpose Investments eyes more innovation after bitcoin ETF success

From crypto to DeFi, Purpose has an ambitious global plan

North America's first bitcoin ETF explodes in debut

Purpose bitcoin ETF sees $80 million change hands among investors within first hour of trading

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Entrepreneur planning for end of ETFs

Canadian businessman Som Seif set to announce acquisition and new minority partner

Why new active pot ETF could have the edge

Redwood Asset Management portfolio manager on why active approach to volatile space will reap rewards

Canadian bitcoin ETF launch faces hurdles says Evolve

Regulatory issues may stop Canada being world's first

Canadian firms vying to launch first Bitcoin ETF

Race is on to launch the world’s first Bitcoin ETF