Advocis names Catherine Wood as new board chair

National association for advisors appoints two-time awardee of Canada’s Top 50 Most Powerful Women

Advocis names Catherine Wood as new board chair

The Board of Directors of Advocis, The Financial Advisors Association of Canada, is happy to welcome Catherine Wood, MBA, MISt, ICD.D, CFP, CLU, TEP, CHS, to the position of Chair.

Wood is currently Chief of Strategy, Product & Marketing at Coast Capital Savings, where she manages the product portfolio, strategy, member experience, marketing + brand, and social purpose mandate.

Prior to joining Coast Capital, Catherine had executive and senior leadership positions at Aviso, Qtrade, TD Bank, and Assante in a variety of capacities, including front-end shared services as well as the digital, wealth, and insurance verticals.

“Having been a member of Advocis for 20 years, it’s both humbling and exciting to accept the responsibilities that come with this leadership position,” said Wood. “Advocis is an exceptional association with a proud tradition of raising the bar on professionalism for financial advisors and planners. The newly elected board and I very much look forward to making significant progress on several key initiatives outlined in our 2023-2027 Strategic Plan.”

Currently, Wood is also a board member at Holland Bloorview Kids Rehabilitation Hospital.

She has twice been recognized as one of Canada's Most Powerful Women, and has also been named among the country’s Top 50 Wealth Professionals, and Top 50 Women in Life Insurance.

She is committed to increasing equity and variety of thinking for people with disabilities, new technology, minority groups, women, and those with disabilities, as well as improving financial literacy.