Equitable Life of Canada

Office address: One Westmount Road North, P.O. Box 1603, Stn Waterloo, Waterloo, Ontario N2J 4C7
Website: www.equitable.ca
Year established: 1920
Company type: insurance
Employees: 900
Expertise: health insurance, savings and retirement, group benefits, life insurance, employee benefits, benefits for small businesses, whole life insurance, term life insurance, critical illness insurance
Parent company: N.A.
CEO and key people: Fabien Jeudy, President and CEO
Financing status: -

Equitable Life of Canada is a mutual life insurance company that has been serving Canadians since 1920. The company offers a wide range of products and services to individuals and businesses, including life insurance, health insurance, savings and retirement products, and group benefits.

Equitable Life is committed to providing its customers with personalized service, security, and wellbeing.

History of Equitable Life of Canada

Equitable Life started out in 1920 under a slightly different name: The Ontario Equitable Life and Accident Insurance Company in 1920. Within its first year, it had over $7 million worth of insurance in-force, a record at that time.

During the Great Depression, the company launched an affordable family income policy to support Canadians during that difficult period.

In 1936, the company changed its name to The Equitable Life Insurance Company of Canada. Equitable Life of Canada has grown steadily over the years and is now one of Canada's largest mutual life insurance companies.

Products and Services of Equitable Life of Canada

Equitable Life offers a wide range of products and services, including:

  • life insurance
  • health insurance
  • savings and retirement products
  • group benefits

Culture at Equitable Life of Canada

As a mutual life insurance company, Equitable Life focuses on its clients and building relationships with them. The company is proud of the high level of service it offers its policyholders.

Equitable Life is also proud of the way it contributes to communities where it operates. The company supports over 40 charities in Canada. There is also Equitable Life’s employee-led charity called Adopt-a-Family, going strong at 40 years old. Clearly, the spirit of giving runs in the organization.

About Equitable Life of Canada President and CEO Fabien Jeudy

Fabien Jeudy has been the President and CEO of Equitable Life since 2021. Throughout his career, Jeudy has had extensive experience in different roles in life insurance and wealth management covering the Canadian, US, and Asian markets. 

Jeudy is a Fellow of the Society of Actuaries and is a member of actuaries’ groups in Canada and abroad.

Future at Equitable Life of Canada

This 103-year old company shows no signs of slowing down. It continues to explore new products, services, and partnerships to contribute to its growth. And yet throughout decades of growth and change, one thing remains: Equitable Life is proud to be a mutual life company. Policyholders always come first.

Top 50 Best Wealth Management Wholesalers in Canada 2023

Leading wealth management wholesalers on what works in changing market conditions

Equitable Bank takes on Equitable Life as partner insurer

Bank announces new agreement to expand partners to life insurance lending program

Equitable Life unveils new critical illness benefit through partnership

Insurer becomes first in Canada offer health and medical monitoring to individual critical illness clients via Cloud DX

Equitable Life marks record-breaking year in 2017

As other providers saw earnings dip, insurer records growth across the board

Equitable Life announces record earnings for 2016

Individual life sales increase by 60% in lead up to new tax exemption legislation

Equitable Life announces redesigned program administrator site

Redesigned website, using feedback from clients, is more user-friendly and easier to navigate

Canadian life insurer aims to streamline claims

Agreement reached between organizations to provide convenient new option for real time claims

Life insurer launches online application

New service aims to make services simpler for advisors and customers alike

Insurer partners with pharmacy to mitigate drug costs

Two companies are launching a pilot program to mitigate the impact of catastrophic drug claims for plan sponsors and give added value to plan members.