Desjardins analysis shows softer rental market, giving tenants leverage as buyers pause
Renting is taking on a stronger financial case in 2026, as a combination of elevated homeownership costs and improving rental conditions shifts the balance for households weighing whether to buy.
A new report from Desjardins underscores how affordability challenges continue to weigh on prospective buyers, even as market conditions evolve. Senior economist Kari Norman and mortgage representative Nashaunn Ali highlight persistently high home prices and borrowing costs as key barriers, making the upfront and ongoing expenses of ownership significantly heavier than in prior years.
For many households, the decision now extends well beyond comparing monthly rent with mortgage payments. Buying a home requires substantial capital outlays, including a down payment, closing costs and ongoing maintenance. These factors, combined with the opportunity cost of tying up savings in real estate, are forcing buyers to take a more holistic view of their financial position before entering the market.
Renting, by contrast, is increasingly offering a lower-cost and more flexible alternative.
With fewer upfront requirements, tenants can preserve liquidity and maintain the ability to adapt to changes in employment, location or personal circumstances. In an uncertain economic environment, that flexibility is becoming a more valuable consideration.
Desjardins also highlights that the timeline for ownership plays a critical role. While buying remains a pathway to building equity, the financial benefits are more likely to materialize over a longer horizon. Shorter holding periods can erode those advantages, particularly when transaction costs and market volatility are factored in.
At the same time, structural trends suggest renting is becoming less of a transitional phase and more of a long-term reality for many Canadians. In large urban centres, affordability constraints are pushing homeownership further out of reach, bringing local housing dynamics closer to those seen in global cities where renting is more prevalent across income levels.
Rental markets
Those broader trends are now intersecting with a notable shift in rental market conditions, further strengthening the case for tenants in the near term.
New data from Urbanation shows vacancy rates in purpose-built rental buildings across the Greater Toronto and Hamilton Area rose to 5.4% in the first quarter, up from 3.6% a year earlier and more than double the level seen two years ago. The availability rate, which includes units about to be vacated, climbed to a record 8.0%, reflecting a growing pool of supply.
The increase has been driven in part by slower population inflows and greater tenant mobility, as renters take advantage of more competitive pricing and improved options.
Landlords are responding by ramping up incentives. In the first quarter, 66% of rental projects offered inducements to attract tenants, compared with 62% a year earlier and just 32% two years ago. Offers such as two months of free rent have become increasingly common, alongside cash move-in bonuses and extended rent-free periods.
These incentives are translating into lower effective rents. After accounting for concessions, net rents declined 3.8% year over year to $3.52 per square foot, marking a multi-quarter low. Discounts have reduced asking rents by an average of 13%, narrowing the gap between purpose-built rental units and condominium rentals.
“Rental operators are grappling with a deluge of supply at the moment due to intense competition from the condo market and a surge in tenants moving to get a better deal. Supply pressures will persist this year as apartment completions run high and population growth slows, creating a window of opportunity for renters to capitalize on improved affordability,” said Shaun Hildebrand, President of Urbanation.
Even with rents softening, development activity remains strong. Builders started construction on 3,674 new rental units in the first quarter, pushing total starts over the past year to a multi-decade high. While completions temporarily slowed, a significant pipeline of new units is expected to come online over the next 12 months, adding further pressure to the market.
Rent or buy?
For prospective buyers, this evolving backdrop complicates the ownership decision. While easing rents improve the relative appeal of renting in the short term, high borrowing costs and affordability constraints continue to challenge entry into the housing market.
Desjardins frames the rent-versus-buy question as increasingly personal, shaped by financial readiness, job stability and long-term goals. For some households, delaying a purchase may allow time to build savings and weather market uncertainty. For others with stable finances and a long investment horizon, ownership may still align with broader wealth-building strategies.
The traditional assumption that buying is always the superior financial move is less definitive in today’s environment. With rental conditions improving and ownership costs still elevated, 2026 is shaping up as a year where renting offers flexibility with a tangible financial advantage for many households.