CapIntel forges strategic relationship with Canada Life

Partnership aims to make investment comparison and compliance tool available to an estimated 3,000 advisors

CapIntel forges strategic relationship with Canada Life

Shortly after the announcement of CapIntel’s partnership with IG Wealth Management, the wealthtech firm has completed another strategic agreement.

CapIntel, which offers an intuitive sales platform that connects wealth advisors and their clients, has entered into a partnership with Canada Life. Through the partnership, approximately 3,000 advisors across Canada Life’s network will be empowered to provide personalized advice and proposals transparently and efficiently as they help clients meet their unique financial goals.

“Canada Life’s leading the way with personalized, advice-driven engagement with their clients and we’re proud that CapIntel will be integral in bringing this vision to life,” said CapIntel CEO James Rockwood. “By helping advisors address product fit in a meaningful way while delivering proposals efficiently, collaborating with clients and, ultimately, setting their clients up for financial success, our strategic relationship will serve as another milestone in building a pleasant client experience that’s built on personalization and trust.”

Since it was founded in 2017, CapIntel has grown to accommodate 9,000 advisors on its platform. By doing the heavy lifting on tasks such as gaining perspective on a client’s current investments, investment comparisons, and proposal development the platform helps advisors focus on best-in-class, holistic wealth advice.

With live analytics, CapIntel offers advisors a powerful, real-time application to allow better investment decision-making. From there, advisors are able to go provide recommendations through easy-to-understand proposals that align directly with clients’ risk profiles. The platform also allows advisors to stay in line with upcoming client-focused reforms with embedded compliance management features.

“At Canada Life, we’re always evolving how we help advisors build better businesses and serve more Canadians,” said Tim Prescott, president of Quadrus Investment Services Ltd. and senior vice-president, Wealth Distribution and Advisor Compliance, Canada Life. “As regulatory requirements continue to rapidly evolve, we want to help advisors adapt their businesses and navigate through these changes. Investing in technology is key to that.”

CapIntel and Canada Life will begin onboarding and rolling the application out to advisors through November 2021.