Bruce Flatt of Brookfield Asset Management is part of this year's Wealth Professional Canada's Hot List.
BROOKFIELD ASSET MANAGEMENT
Alternative investments are an increasingly important part of wealth management in Canada, but other asset managers have some way to go to match Brookfield Asset Management, which is the largest alternative asset manager in the country. Over the past year, the firm has been increasing its liquidity in preparation for a down market, as CEO Bruce Flatt explained in a letter to shareholders. “While this economic cycle shows no immediate signs of ending,” he said, “it is clearly in its mid- to later stages of an elongated expansion, and so we are ... preparing for less robust times.”