Richardson GMP has a makeover with a new name and brand

The firm is positioning for the future while retaining its decades of financial services heritage

Richardson GMP has a makeover with a new name and brand
Steve Randall

One of the longest established names in Canadian wealth management has unveiled a new name and a fresh brand.

Richardson GMP is now Richardson Wealth (Patrimoine Richardson in francophone markets) and says that the new ‘name on the door’ represents its long-held values as an independent, family business.

"It was imperative that our new name and logo mirror the evolution of our wealth management business and outwardly project our association with the rich 90-year legacy of the Richardson brand in financial services,” explained Andrew Marsh, Richardson Wealth's President and CEO. “Our new name best represents the firm's future and our commitment to continue supporting the strong community of Canada's top advisors and their clients who call Richardson Wealth home."

The firm’s parent company GMP Capital is also changing its name and will become RF Capital Group Inc. later this month.

"We are proud to be associated with the iconic Richardson brand" said Kishore Kapoor, President and Chief Executive Officer of GMP, the parent company of Richardson Wealth. "For us, the power of the Richardson Wealth name is symbolic.  It not only marks a new name; a new beginning; a new insignia; it represents a name on the door that promises adherence to the values, long standing traditions and high standards that Canadian families expect from guardians of their wealth."