Purpose Financial announces $53.5 million investment boost

Capital injection from Allianz X will be used to accelerate growth and expand product development

Purpose Financial announces $53.5 million investment boost

Purpose Financial, a leading financial technology platform, has announced a minority $53.5 million investment from Allianz X, the digital investments unit of the Germany-based Allianz Group, which is focused on investments into leading fintech businesses globally. The transaction is subject to the approval of regulatory authorities.

The investment from Allianz X will be used to accelerate growth and expand product development across Purpose Financial and its key growth businesses. The transaction will be an initial step in a strategic cooperation between Purpose Financial and Allianz, a leading global insurance and asset management firm, to leverage one another’s deep expertise and develop further partnership opportunities.

“We are excited to welcome Allianz X as an investor and partner in our business alongside our existing investors OMERS and TorQuest,” said Som Seif, Chief Executive Officer of Purpose Financial.

“Our business has grown exponentially since founding in 2013 and we are still in the early stages of our journey to innovate within the financial services industry. This partnership will provide us with additional resources and expertise to accelerate our growth and continue to drive innovation across the financial services sector on behalf of consumers.”

Purpose Financial has a core focus on innovating within three exciting areas of financial services:

  • Asset Management: Purpose Investments is modernizing asset management, focusing on outcome and liability driven investing to help customers meet long-term goals. Today, Purpose Investments manages over $10 billion in assets with a primary focus on risk management and customer outcomes rather than benchmarks and attractive fees.
  • Wealth Management: Purpose Advisor Solutions provides a wealth-as-a-service technology platform to support independent wealth advisors and portfolio managers, allowing them to manage their businesses independently. Since launching in 2018, the business has grown to nearly $2 billion in assets on its innovative platform, with a strong pipeline of new customers driven by a growing demand from wealth advisors looking to take ownership of their business and client experience.
  • Small Business Financial Platform: Thinking Capital is building the financial operating system for small businesses, providing them with financial insights and access to credit to support their operating and growth needs. Since its founding, Thinking Capital has provided over $1 billion in loans to over 16,000 small businesses across Canada. Through its leading-edge technology platform, Thinking Capital partners with major banks, technology providers and other leading companies to help SMEs better manage their cash flows.

As a financial technology platform, Purpose Financial is driven to help Canadian individuals, advisors and small businesses achieve their financial goals. Through its businesses and their synergies, Purpose Financial is innovating to create new products and solutions in segments of the financial services market that have traditionally been underserved.

“Purpose Financial is a disruptor in the Canadian financial services landscape, having established a unique position in its market, particularly with its digital platform for financial advisors. The company is also well positioned for further growth in asset management and SME lending. We see various opportunities to capitalize on joint business opportunities going forward, for example in developing and distributing retirement solutions and investment products”, said Alexander De Kegel, Deal & Project Manager at Allianz X.

Allianz X invests in digital growth companies that are part of the ecosystem related to insurance, and its portfolio includes companies like the telemedicine provider AmWell, the B2B fintech C2FO and Germany-based challenger bank N26. A member of the Allianz X team will be joining the Purpose Financial board of directors.