Life insurer partners with super star for diabetes outreach

Diabetes community to meet Nick Jonas as part of life insurer outreach

Sun Life Financial has announced that it is partnering with BEYOND TYPE 1, a philanthropic organization focused on diabetes, to give members of the Canadian Diabetes Association and JDRF Quebec living with diabetes the chance to meet singer/songwriter Nick Jonas.

“I’m thrilled to join forces with Sun Life Financial in the fight against diabetes and encourage people living with this disease to follow their dreams and live beyond their diagnosis,” said Jonas, who co-founded BEYOND TYPE 1. “Since I was first diagnosed with type 1 diabetes at the age of 13, I’ve learned how to properly manage my disease to not only live, but live well. Although type 1 diabetes is not preventable, 90% of people with diabetes live with type 2, which in many cases can be prevented or delayed by identifying risks, eating well and staying active.”

Sin Life Financial, the CDA and JDRF Quebec are joining Jonas for the Canadian leg of his tour this summer. Some community members of the CDA and JDRF Quebec will have the opportunity to meet Jonas and see his concert free of charge during the tour, according to a news release.

“We want to inspire these people to continue to manage their disease effectively and, like Nick, lead full and successful lives,” said Paul Joliat, assistant vice president of philanthropy and sponsorships at Sun Life. “Diabetes is a global epidemic, and rates continue to rise. That’s why, at Sun Life, we’re committed to the prevention of diabetes and its related complications and want to remind Canadians that knowing their risk level is simple yet vital.”

Sun Life is also encouraging Canadians to visit their website and get screened for the risk of developing type 2 diabetes.

“Eleven million Canadians are living with diabetes or prediabetes,” said CDA President and CEO Rick Blickstead. “That’s why learning your risk for type 2 diabetes is such an important step to take charge of your health.”

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