Trump trades Dell actively, and his 2025 disclosure shows 24 deals across five accounts
US President Donald Trump used the Oval Office launch of the US government's new children's investment accounts to urge Americans to buy Dell computers, and the company's shares rose more than 7 percent after his remarks.
"Go out and buy a Dell computer," Trump said, according to CNBC, repeating a pitch he first made in May.
The endorsement drew notice because Trump actively trades the stock.
His 2025 financial disclosure listed 24 Dell trades across five accounts, split between 16 purchases and eight sales dated between late January and mid-November, according to CNBC's analysis.
Those transactions totalled roughly US$300,000 to US$1m with purchases worth up to US$770,000 against up to US$225,000 in sales.
Dell's founders also rank among the program's largest backers.
Michael and Susan Dell have pledged US$6.25bn to the accounts, AP reported.
At Monday's event, which Michael Dell attended, Trump said he wanted the couple to recoup what they were donating and joked about asking them for another US$6bn to run the process again, as per CNBC.
The accounts formally launched on Monday, when Trump rang the opening bells of the New York Stock Exchange and the Nasdaq from the Oval Office in a first-of-its-kind ceremony.
Babies born from 2025 through 2028 receive a one-time US$1,000 federal deposit, and by law the money sits in low-cost US stock index funds.
Corporate and philanthropic pledges have built up around the launch.
More than 50 companies have committed to match the government's US$1,000 for their employees' children, the Treasury said, with Reuters listing Dell among the participants.
SpaceX President Gwynne Shotwell said on Monday she would donate a share of company stock for each of more than two million children, according to CNBC.
The launch comes as Trump ties his standing to market performance ahead of the November midterms, AP reported, with approval of his economic leadership at 33 percent in a June AP-NORC survey.
US Treasury Secretary Scott Bessent framed the accounts as a way to widen equity ownership, saying 38 percent of American families hold no exposure to stock markets.
The accounts stem from the 2025 Republican tax law.