branding has traditionally focused on being green – and that has been taken a step further through its TD Friends of the Environment Foundation.
To mark 25 years of cultivating greener communities, TD Friends of the Environment Foundation (TD FEF) has transformed a concrete lot in Hamilton, Ont. into an interactive pop-up park.
“We know that green spaces are vital to our well-being and our communities,” said Mary Desjardins, executive director, TD FEF. “These pop-up parks are designed to surprise and delight visitors, and to bring to life the benefits of healthy, vibrant green spaces. Plus, what better way to celebrate 25 years of TD FEF than by bringing parks to people?”
Surrounded by native grasses, trees, log seating and tables, members of the community were invited to enjoy free community programming like urban gardening demonstrations, performances by local musicians, yoga classes, art sessions and other outdoor activities.
Those without green thumbs but green in the pocketbooks were encouraged to help #GreenWhereYouLive
by making a donation to TD FEF while at the park or at a local TD bank branch, with 100 per cent of the funds raised going towards additional greening projects in the community. In addition, a $25,000 grant was made to a City of Hamilton Parks project, with elements of the pop-up park being donated to the City of Hamilton.
“Thanks to the support of more than 150,000 donors we've been helping to green communities across Canada for 25 years,” says Desjardins. “More donors mean that we can support even more environmental projects, such as schoolyard naturalizations, habitat restoration and community gardens in local communities. Since TD FEF's inception, the foundation has disbursed over $70 million in support of more than 23,000 community-based environmental projects.”
Those taking part in making the TD FEF pop-up park a reality were Juliano Ciardelli, district vice president, TD Canada Trust Hamilton District; Deputy Mayor Aidan Johnson, Ward 1 Councillor, City of Hamilton; MPP Monique Taylor; and Carolyn Scotchmer, regional manager, TD Friends of the Environment Foundation