Franklin Templeton announces new appointments

Asset-management giant names three people to key positions in Americas business

Franklin Templeton announces new appointments

Global asset-management leader Franklin Templeton has announced three new appointments in the Americas segment of its business.

Brad Gerster has been selected as the company’s new head of Product, Americas. He is taking on the responsibility of managing Franklin Templeton’s product line in the Americas ex-U.S. region through its retail, institutional, and private wealth channels.

A veteran in the financial-services industry, Gerster has over 25 years’ worth of buy-side and sell-side experience. Before entering Franklin Templeton as a product consultant, Gerster worked at Mackenzie Investments for 13 years, including roles as senior vice president of Product and head of Fund Tax Services.

In her newly expanded role as head of Regional Marketing, Americas, Christine Logan is responsible for developing and enhancing Franklin Templeton’s brand in the Americas ex-U.S. space. More specifically, she’ll be overseeing all marketing, including product marketing and advertising, across retail, institutional, and private wealth lines of business.

With more than 20 years of industry experience, Logan has been with Franklin Templeton since 2003. Prior to taking on her expanded role, she was head of Marketing Canada, directing the growth of the firm’s grand through retail, institutional, and private wealth channels in the country.

Finally, Eugene Keenan has been named head of Business Strategy, Americas. In his new role, he will be leading business development efforts spanning multiple channels throughout the Americas ex-U.S. region, including sales, marketing, and product.

Keenan has worked at the firm for 23 years, joining the business strategy function within Sales Distribution in October 2012. His work has encompassed Franklin Templeton’s retail, institutional, and private wealth channels in Canada, the U.S., and Latin America.


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