New roles aimed at building cohesive brand image and driving innovation for professional financial-planning body
FP Canada has announced two new additions to its executive leadership team as it pursues its next phase of growth.
Effective February 27, Hillary Dawson was appointed as chief brand officer (CBO), a newly created role which will have her overseeing marketing, communications, industry relations, policy and government relations, and support for students and certificants. Dawson’s mandate as CBO is to ensure “a cohesive, focused brand image, experience, and promise for … FP Canada products and services.”
“I am delighted to welcome Hillary to the Executive Leadership Team at this exciting period of transformational growth for FP Canada,” said president and CEO Cary List. “With her diverse skills and talents, she is exceptionally qualified to oversee FP Canada's brand experience.”
Dawson’s experience in policy, public affairs, and branding includes four years at Strategy Corp. a Toronto-based government relations and business consulting firm; seven years as president of the Wine Council of Ontario, during which she helped transform the brand image of Ontario wine and the Wine Council; and most recently, a five-year stint fulfilling a number of executive and advisory roles at Mohawk College.
Also on February 27, Tom Hamza was appointed Executive Director – Learning, Development & Innovation, and Head of the FP Canada Institute. In his new role, Hamza has been given the responsibility of building out the institute, as well as cultivating new programs and services to support its mission to elevate the practice of financial planning across Canada.
“The FP Canada Institute is off to an incredibly strong start, and we've only scratched the surface in terms of new products and services that will ultimately help elevate financial planning practice from coast to coast,” List said.
According to FP Canada, the institute’s Professional Education Programs cover “Three Hs”: the Holistic nature of financial planning; Human behaviour and behavioural economics; and Honesty and ethics. Since launching just three months ago, the new programs have gotten over 1,000 student registrants.
“Tom's innovative mindset and business acumen will be instrumental in guiding future plans and leading the Institute into its next stage of growth,” List said.
Hamza’s executive experience in consulting, financial services, and operations includes stints as vice president, Financial Services at KidsFutures and president of the Ontario Securities Commission's Investor Education Fund. Most recently, he led his own executive management consulting practice.