Finaeo welcomes industry veteran to board of directors

New board member brings rich insight into specific needs of insurers and complexities of insurance supply chain

Finaeo welcomes industry veteran to board of directors

Insurtech firm Finaeo has announced Alister Campbell, an insurance industry veteran with more than 30 years of experience, as the newest member of its board of directors.

Currently a CEO of PACICC, Canada’s P&C insurance insolvency resolution authority, Campbell has also served as CEO at several large insurers, including Zurich Canada and The Guarantee Company of North America.

“Alister has an incredible wealth of knowledge and a deep understanding of the insurance supply chain,” said Finaeo CEO and co-founder Aly Dhalla. “We're extremely fortunate to be working with Alister to create the future of our industry.”

Since its launch in 2016, Finaeo has connected carriers, brokers and their clients through its digital marketplace, with the aim of streamlining and accelerating the distribution of life and health insurance.

Its end-to-end platform is designed to relieve process inefficiencies faced by carriers and brokers, as well as reinvent the client experience. The company’s API technology, built in collaboration with insurance carriers, aims to transform the policy-selling process and ensure that products are digitally accessible to brokers and their clients.

With this newest addition to its board of directors, Finaeo expects to gain new insight into addressing the specific needs of insurers and navigating the internal complexities of the insurance supply chain.

“Client expectations have evolved, and the industry needs to develop a different way of creating value,” Dhalla said. “Our goal is to help carriers digitally distribute while augmenting the way brokers serve today's digital customer.”

Campbell’s experience covers multiple facets of insurance, including property & casualty, personal, life and health as well as travel insurance. Aside from his previous CEO roles, his resume includes stints as president of Zurich Life Canada, chair of World Travel Protection, and chair of the International Forum of Insurance Guarantee Schemes.

“Finaeo’s vision for creating a seamless digital flow from prospect-to-policy is inspiring… and doable,” Campbell said. “However, insurers have to balance the limitations of their legacy systems with the costs and risks associated with migrating to the new digital age. … . I look forward to helping Aly and his team deliver on their vision for brokers and insurers!”

Since closing a $5.35-million venture capital funding round in 2019, Finaeo has developed an end-to-end carrier integration model. The venture-backed insurtech firm is continuing to expand its broker-enabled distribution network across North America.