A new media venture trades product talk for perspective and the stories with entrepreneurs, artists and though leaders asking the tough life questions
This article was produced in partnership with Q Wealth
Q Wealth Partners has launched its new media division with the debut of YouPotential, a podcast that redefines what it means to live well—not just financially, but fully. Hosted by Certified Financial Planner and Positive Psychology Practitioner Shaun Maslyk, YouPotential explores how people from all walks of life have broken free from convention to pursue deeper meaning, greater purpose, and more intentional living.
“YouPotential is about those who’ve prioritized purpose and meaning over predictability,” says Maslyk. “In a world that often defaults to the 9-to-5, these guests remind us that it’s possible—and powerful—to live life differently.”
Each episode features open, honest conversations with artists, entrepreneurs, scientists, athletes, and thought leaders who have reshaped their lives by asking bigger questions and making braver choices. Early guests include body language expert and best-selling author Mark Bowden, musician and producer Hawksley Workman, creative provocateur James Victore, and Juno-nominated artist Peter Katz. The podcast has already garnered nearly 100,000 views across platforms, signaling a growing appetite for more thoughtful, human-first content.
For Q Wealth, this isn’t just content marketing—it’s a meaningful shift in how the firm engages with the world. “We met Shaun at the Shift Conference in 2024 and immediately connected,” says Stephen Gasparek, Q Wealth’s Chief Marketing Officer. “There was a clear, shared vision for a podcast like YouPotential. Shaun brings a grounded, unpretentious energy that makes guests feel safe enough to go beyond surface-level stories. This podcast is just the beginning of a broader platform for meaningful dialogue.”
Q Wealth CEO Jared Rabinowitz sees the podcast as part of a deeper rethinking of the role money plays in a well-lived life.
“YouPotential is the simple idea that we all have untapped possibilities for who we want to become,” says Rabinowitz. “Our time and energy are our scarcest resources. How we align them with what matters—that’s the real work. This podcast is about helping people pause, reflect, and reconnect with their values, so they can spend their lives more consciously and courageously.”
While many industry podcasts focus on products or performance, YouPotential trades technical talk for introspection. The series forms the cornerstone of Q Wealth’s emerging “wealth, wellness, and well-being” pillar—a content strategy focused on helping people design lives of intention, not just portfolios of performance.
As Maslyk puts it: “People don’t just pass down assets—they pass down stories about how to live. That’s what we’re sharing here.”
New episodes of YouPotential are released every Thursday at 8 a.m. on all major platforms and YouTube. Full episodes and future content updates can also be found at qwealth.com/media.
