Harbourfront CEO aims high with charity climb

Danny Popescu will match what he raises up to $100,000 as he prepares to scale South America’s highest peak

Harbourfront CEO aims high with charity climb

The CEO of Harbourfront Wealth Management has targeted high returns when he climbs South America’s highest peak to raise money for child hunger.

Danny Popescu will tackle Mt. Aconcagua in Mendoza Province, Argentina to kick off the firm’s new registered charity, the Harbourfront Gives Foundation, which encourages employees to raise money for causes they are passionate about. The company will also top up the funds raised through its own contributions.

Popescu’s climb, on January 26, will be the first fundraising initiative of 2020 and is expected to take him three weeks. While the climb isn’t technical in nature, the high altitude turns around about 50% of those who aim to reach its peak. His goal is to raise $100,000 and match whatever is donated up to that number.

“I look at my kids and couldn’t imagine them not having food to eat,” Popescu said.  “In Canada alone, one out of every five kids go hungry every year. Globally, over 3 million kids under five die every year from hunger.  We’re very fortunate that our group of companies continues to thrive which is why we’re going to be donating a portion of our profits on a quarterly basis.”

In addition to the funds, he plans to raise for child hunger, he will be personally matching contributions to a maximum of 100K. Popescu has some climbing experience to fall back on, having previously scaled Mt. Kilimanjaro, Africa’s highest peak, to raise money for BC Children’s Hospital.

This time he will equally distribute the funds raised to four charities: Canadian Feed the Children, Isthmus, President’s Choice Children’s Charity and Save the Children.   

To support Popescu visit harbourfrontgives.org

Follow WP on Facebook, LinkedIn and Twitter