Fintech firm tapped for new digital advice offering

The fintech provider’s platform promises benefits for both advisors and their clients

Fintech firm tapped for new digital advice offering
Top Canadian digital wealth solutions supplier Nest Wealth has been selected by Credential Financial, which runs $30 billion in assets under administration, to drive its new digital advice offering via the Nest Wealth Pro platform.

“Nest Wealth's intuitive platform and technical process sets them apart in the competitive space of digital wealth management,” said Credential Financial Senior Vice President for Advisory Services Kim Thompson.

With the all-digital solution, investors can communicate with their advisors and access their accounts via their computer, tablet, or mobile device. Clients can benefit from sophisticated portfolio management and increased transparency; advisors, meanwhile, get support from augmented intelligence and end-to-end paperwork digitization.

Nest Wealth Pro has already been tapped by other large firms to power their respective digital solutions. Randy Cass, founder and CEO of Nest Wealth, sees this as part of a rising wave of demand for technology to help both investors and advisors in long-term money management.

“We are proud to have an offering that … helps in areas as far reaching as the digital engagement of potential clients, day-to-day management of portfolios, client goal tracking, and the complete digitization of a traditionally paper-based industry,” Cass said.

Faced with increasing threats from robo advisors and client demand for more digital solutions, wealth firms are increasingly willing to augment and extend their services through technology-based platforms.

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