Dataset expansion highlights rising diversification and stronger investment activity worldwide
Family offices are accelerating their investment pace while spreading capital across a broader mix of sectors and regions, according to new research.
FINTRX’s 2025 Family Office Industry Report points to a significant increase in both dealmaking and geographic diversification among newly identified family offices. The analysis is based on proprietary tracking of firms added to FINTRX’s database over the past year.
The firm added 442 family offices during the year, representing growth of more than 10% in its overall dataset. Researchers also monitored more than 1,500 private-company transactions and upwards of 150 direct real estate deals connected to these new entrants.
Chief product & data officer Dennis Caulfield noted that the uptick in activity has been accompanied by more deliberate diversification strategies.
“What’s particularly telling is not just the quantity of activity, but the pattern emerging within it: as transaction counts climbed, sector concentration declined, a signal that family office allocators are broadening their mandates and diversifying exposure across industries with greater intentionality than we've observed in previous cycles,” he said.
Direct investment remains the primary focus for many newer family offices, with rising interest in private equity and venture capital opportunities. At the same time, allocations to traditional public-market approaches such as long-only equities have declined, the report found.
Technology continues to lead sector allocations for direct deals, though investment activity has increasingly spread into healthcare, industrials and financial services as overall transaction volumes have grown.
In real estate, multifamily housing dominated direct property investments in 2025, accounting for more than half of tracked transactions. Retail ranked as the second-largest property category, while office investments also increased their share compared with the previous year.
Regionally, North America still accounts for the largest proportion of newly added family offices, but its lead is narrowing. The report shows the region’s share falling from about 68% in 2024 to 49% in 2025, as Europe rose to 27% and Asia to 13%.
Caulfield said the shift partly reflects expanded research coverage in markets that previously received less attention.
“This year's additions reflect a deliberate geographic rebalancing: Europe and Asia accounted for a significantly larger share of net-new family offices than in previous years, as our team expanded its research footprint into regions that have historically been underrepresented in private wealth intelligence,” he said.
Single-family offices continue to dominate the landscape, making up roughly two-thirds of new firms added to the dataset. Organizations established between 2010 and 2019 represented the largest cohort of entrants, suggesting a steady pipeline of relatively mature family offices entering the tracked universe.
Overall, the findings point to a more globally distributed and strategically diversified family office segment that is playing an increasingly influential role in private-market investment flows.
