CWB solidifies private wealth offering with new national brand

Canadian Western Bank pursues full-service growth strategy by harmonizing wealth management affiliates

CWB solidifies private wealth offering with new national brand

Canadian Western Bank is positioning itself to provide a differentiated experience for clients in the private wealth advisory space with a new national brand.

Building on its 40-year legacy of personalized banking services for business owners and their families, CWB has launched CWB Wealth, one brand that integrates its acquired wealth management operations.

With the introduction, CWB Wealth is better positioned to offer a completely unique client experience in Canadian private wealth advisory services. It also further unifies the company's acquired wealth management activities under a single brand.

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CWB’s investment counsel businesses – which include CWB Wealth Management (formerly known as Adroit Investment Management), T.E. Wealth, Doherty & Bryant Financial Strategists, and Leon Frazer & Associates – will all be harmonized under the CWB Wealth banner. CWB's IIROC boutique in Calgary, CWB McLean & Partners, will have a distinct identity under the CWB Wealth brand as CWB Wealth Partners.

"Our teams have worked closely to transform the acquired businesses over the past couple of years. Uniting our offering through a harmonized brand allows us to leverage the unique strengths that each legacy firm brings to CWB Wealth," said Matt Evans, president and CEO, CWB Wealth.

"The goal in bringing these firms together was to create a private wealth organization that is true to the heritage of each legacy firm and reflects the relationship driven values of CWB. By combining our highly personalized approach with deep technical expertise on intergenerational financial planning and decades of investment management experience, we are excited to bring a powerful new offering to the Canadian private wealth market."

CWB aims to execute its full-service, highly differentiating expansion strategy with the launch of CWB Wealth. In Canada, it is equipped to handle the complicated financial demands of successful business families, business executives, and employees of the businesses it serves due to its expertise in commercial banking, personal banking, and wealth management.

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"CWB was formed by entrepreneurs with a vision to create a more personal experience for clients who were undervalued by Canada's large banks,” Evans said, highlighting the firm’s roots in promoting financial health through comprehensive planning and professional investment management.

“CWB Wealth represents CWB's commitment to nurture the legacy of highly personalized professional services firmly established within our wealth organization, and to meet the evolving needs of client families across CWB's growing national footprint.”