Canadians who talk about money are more likely to act on it, survey finds

Capital One Canada data shows financial conversations driving savings growth, debt reduction, and better mental health

Canadians who talk about money are more likely to act on it, survey finds

Canadians who make a habit of discussing their finances are reaping measurable rewards, according to new survey data that points to a strong link between financial transparency and positive money outcomes.

The survey of 1,535 Canadians by Capital One Canada found that 61% of those who engaged in financial conversations reported a tangible benefit, whether that meant building up savings, reducing debt, or improving their mental health.

Among respondents who participate in or follow financial discussions, 29% said it helped them grow their personal savings, 20% credited those conversations with helping them pay down a substantial portion of debt, and 31% reported better mental well-being as a direct result.

Despite those benefits, discomfort around money remains deeply entrenched. Nearly half of Canadians say they feel uneasy sharing their total debt load (47%) or income (45%) with a close friend or peer, while 71% acknowledge that financial openness can stir feelings of social pressure or comparison.

But half of respondents agreed that keeping finances private had done more harm than good.

"Money can still feel like a difficult topic, but with 44% of Canadians becoming more open about their finances this past year, we're seeing the real impact financial conversations can create," said Becca Mintz, Managing Vice President, Capital One Canada. "By trading isolation for transparency, we replace financial anxiety with action. Moving toward judgement-free conversations is a critical step in helping Canadians build a confident financial future."

Generational divide

Younger Canadians are driving the shift toward openness with 69% of those aged 18-34 saying they had become more transparent about money in the past year, compared with 72% of those aged 55 and older who still prefer to avoid such conversations altogether.

Among 18-to-34-year-olds who said they engage in transparency conversations, 77% reported taking a concrete financial step as a result — including starting a side hustle (25%) or negotiating higher pay (15%).

Younger Canadians also show a markedly different appetite for where they seek financial guidance.

Some 72% of those aged 18-34 said online communities offered support they could not find through traditional channels, while those aged 55 and older were nearly twice as likely to rely on professional financial planners compared to their younger counterparts — 44% versus 25%.

Anxiety around transparency runs particularly high among younger Canadians, however, with 79% of the 18-to-34 age group reporting at least one concern about being open — including 39% who worry about feeling behind relative to their peers and 20% who fear professional consequences.

The survey was conducted by Leger between April 10 and April 12, 2026, with a margin of error of no greater than ±2.5%, 19 times out of 20.

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