CEO Ali Zahedi shares how data-based approach to problems has fueled decades-long success
In an interview with WP, chief executive Ali Zahedi describes how Infinite Investment Systems has remained successful mainly due to actively listening to customers’ needs. That willingness to listen and adapt is critical because it gives his team the needed information to create custom products suited for each particular case.
Zahedi also describes the many challenges facing wealth professionals today, sharing how Infinite Investment Systems grapples with everyday issues and uses a data-based approach to solve problems.
“We’ve spent the past nearly two decades focused on developing our core capabilities to provide very comprehensive analytics; for example, very comprehensive performance and attribution and tax packaging, and gains and losses and things of that nature.”
He says that critically using analytical metrics – an ever-developing task that requires close attention to detail – is key to fine-tuning and creating effective products for the best results possible.
Zahedi also weighs in on some of the main changes he has seen since his start in the industry back in 1998.
“One of the big things is integration. Back in the day, it was every application on its own. There wasn’t nearly as much integration expected as there is today,” he says. “With integration also comes a greater need for security to be enhanced because now you’re opening up data, going back and forth, and people are accessing everything from all over the place.”
As major shifts continue to rock the industry, wealth tech providers must respond with innovation and ambition. With that in mind, Zahedi describes Infinite Investment System’s latest visions and plans.
“We’ve definitely been investing a lot in our team and infrastructure, especially when it comes to our ability to provide the data warehousing [and] data platform solutions. And I think that’s part of our future plans for sure,” he says. “Our core flagship product, Harmony portfolio management system, is a widely used application in our world and we continue to invest heavily into it.”
