ReadyWhen inks technology partnership with Prospr by Sun Life

The first-of-its-kind hybrid advice platform provides clients with digital legacy protection and proactive management

ReadyWhen inks technology partnership with Prospr by Sun Life

ReadyWhen, a digital legacy management platform that offers applications for both consumers and enterprises, is pleased to announce a collaboration with Prospr by Sun Life.

After signing up for the Prospr service, clients will get a free year of access to ReadyWhen's platform. This one-of-a-kind alliance provides Canadians with a holistic approach to health, wealth, and protection, as well as the opportunity to proactively produce and digitally save crucial legacy documents with ReadyWhen.

Many Canadians have been compelled to consider the need for information and assistance in building and maintaining an estate as a result of recent world events. The need to pass on information has become critical to unlocking wealth inheritance as more information lives digitally.

ReadyWhen is a tool that helps users enter and share legal, asset, digital, and health information so that loved ones, executors, and professionals can have access to it when the unthinkable happens.

"We are excited that such a prestigious financial institution sees the value in offering Prospr by Sun Life Clients an easy, secure, and accessible digital legacy solution," Jessie Vaid, Founder and CEO of ReadyWhen, said. "We have seen throughout the pandemic the increased demand for an estate management solution to help protect loved ones. We need to educate Canadians on the importance of proactive life planning because without it, it can take years to unlock the wealth they are set to inherit."

Daniele Farinaccia, Vice-President at Prospr by Sun Life, Sun Life Financial Distribution, stated. "When we began this Prospr by Sun Life journey, we envisioned a singular solution that would give Clients the ability to make informed decisions regarding their health, wealth and protection needs. ReadyWhen is a natural integration that can extend our service offering to go beyond insurance and investments, and help further protect not just our Clients but their families as well."

"This partnership marks a significant moment for ReadyWhen as it aligns with our core value proposition to bring proactive estate management to the masses," said Sachin Bhalla, Co-Founder and CMO of ReadyWhen. "ReadyWhen's partnership with Prospr by Sun Life has the power to uncomplicate the process; helping loved ones save time and money when settling the estate. We look forward to working alongside Prospr and driving proactive behaviour as it pertains to end-of-life planning."

Only 33% of people who received an inheritance were informed before they got any assets. It is anticipated $1 trillion will be passed down to the next generation in Canada between now and 2026. These figures highlight the necessity for a digital legacy management solution such as ReadyWhen.

Prospr by Sun Life is the financial company’s new hybrid advice platform that allows Canadians to get both digital and human advice on their protection, health, and financial concerns. ReadyWhen and Prosper by Sun Life have teamed up to provide Canadians with digital-first guidance options to help them manage their objectives and legacy.