U.S. life insurance sales slow in October

New numbers are pointing to a slow down for life insurance sales heading into the winter months.

New numbers are pointing to a slow down for life insurance sales heading into the winter months.

American statistics are down year to date despite slightly elevated life insurance application activity over October of 2013.

The demand for individually underwritten life insurance rose 0.7 per cent across all age groups in October, year-over-year. Growth has been below 1 per cent for the last four months, and year to date activity is still down by 1.4 per cent, according to the MIB Life Index, which measures application activity for individually underwritten life insurance in the US.

The aged 60 and older demographic was the only group to post gains, with the number of applications up by 5.2 per cent compared to the same month last year. The 45 to 59 age group saw a year over year decline of 0.6 per cent, while year over year activity in the 0 to 44 age group was flat with no gain or loss.

The year to date results were similar – ages 0 to 44 and ages 45 to 59 posted declines of 2.4 per cent and 1.7 per cent respectively, while age 60 and older was up by 2 per cent.

 

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