Top talent being drawn to corporate culture

Corporate culture plays a large role come hiring time when companies are looking to bring in top talent, as today’s jobseekers look for more than just good wages and benefits

Companies are rethinking the value of corporate culture, as millennials are placing more weight on a company’s culture when deciding where to work.

Waterstone Human Capital, which produces an annual 10 Most Admired Corporate Cultures list, selected a Canadian insurer for its Enterprise category.

 “We are honoured to see the people of Manulife recognized for their commitment to collaboration, innovation, accountability, empowerment and diversity,” said Manulife President and CEO Donald A. Guloien. “This culture leads directly to high performance, and our ability to deliver for customers around the world.”

Companies are assessed on vision and leadership, recruitment and hiring for fit, cultural alignment and measurement, retention, rewards and recognition, organizational performance and corporate social responsibility.

These qualities may be the difference in millennials staying with a company, as a recent Mercer survey shows that as a workforce demographic, millennials are the most keen to leave (44%), as compared to just 14% of seniors (age 65 and over).

“Manulife has an exceptional culture and it is no surprise that they are named one of Canada's Most Admired Corporate Cultures in 2015,” said Marty Parker, President and Chief Executive Officer of Waterstone Human Capital and Chair of Canada's 10 Most Admired Corporate Cultures. “In their submission and through our evaluation, Manulife articulated and demonstrated its performance-based culture that focuses on diversity and exceptional corporate social responsibility.”

Companies in the investment field – like Wolters Kluwer and Broadridge – have been promoting diversity, encouraging female candidates and those of varying ethnicities to participate on their boards. Broadridge in particular has been leading the charge on lesbian, gay, bisexual and transgender rights and representation in the workplace.

Guloien says that Manulife is dedicated to attracting and retaining employees with diverse backgrounds, reflecting the many communities and markets it serves throughout the world, and also provides support to employee organizations devoted to the promotion of women, as well as the inclusion of lesbian, gay, bisexual and transgender employees.

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