Manitoba Blue Cross strikes virtual health care partnership

Benefits provider unveils new 24/7 service for members with individual health coverage

Manitoba Blue Cross strikes virtual health care partnership

In response to a growing need borne out of the COVID-19 pandemic, Manitoba Blue Cross has augmented its offerings to members with a new digital service.

Under a partnership with virtual health care provider EQ Care, members with individually purchased health coverage are now able to get free 24/7 digital access to a care manager, physicians, referrals to specialists, and more.

“In this exceptional time, we want to give our members the best suite of tools available,” Brenda Slikker, interim president and CEO, Manitoba Blue Cross said in a statement. “By partnering with EQ Care to offer virtual health care services, we're evolving to meet our members' needs while also aligning with our mission to improve the health and well-being of Manitobans.”

With a successful service-first approach, EQ Care has a record of health care experience that spans more than three decades. Aside from a remote-medicine model built upon a cornerstone of empathetic human interactions, the company is said to have a unique formula that leverages keen judgment from a multidisciplinary team of health care professionals empowered by a proprietary and secure technology platform for supportive and compassionate care.

“Now, members who purchase our personal health coverage can quickly and easily access safe and effective virtual care,” Slikker said. “During these unprecedented times, prioritizing our health is now more important than ever.”

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