Life insurer makes $250,000 donation

Charitable gift designed to help provide prevention and care resources for fight against diabetes

The fight against diabetes in Canada has received a significant boost thanks to a sizeable donation from one leading life insurance company.

Sun Life Financial has contributed $250,000 to the University of Brunswick as part of the launch of the Sun Life Financial Living Well with Diabetes Initiative. Its aim is to help those living with diabetes or those who are at risk of developing the disease.

“This new program will connect the residents of the greater Fredericton area with increased diabetes awareness, prevention and care services,” said Paul Joliat, Assistant Vice-President, Philanthropy & Sponsorships, Sun Life Financial. “The University of New Brunswick carries a reputation for both quality and success and we are excited to team up with them to launch this unique initiative.”

Among the factors that will be examined by the program is an assessment of the lifestyle that can contribute to both prevention and management of the disease. Those who participate will enjoy access to free education sessions on the importance of physical activity and healthy living with expert physiologists, dieticians and physicians. Resources to help adopt effective preventative and care strategies, such as subsidized personal training and recreation services, and nutrition workshops, will also be offered.

“Sun Life Financial is a leader in the fight against diabetes, and we are thrilled to partner with them to launch this exciting program,” said Eddy Campbell, President and Vice-Chancellor, University of New Brunswick. “The Sun Life Financial Living Well with Diabetes Initiative will continue to build on the work of our growing centre of excellence in health and wellness.”