New CFA Institute research calls for tougher valuation rules and suitability standards as private credit funds court wealth management clients
The CFA Institute Research and Policy Center is urging regulators to strengthen investor protection rules for private credit as the asset class pushes deeper into wealth management channels.
In a new report, it warns that the structural features that define private lending become more consequential when distributed through retail-oriented vehicles.
The organization’s report "Private Credit Funds and the Retail Shift: Structural Vulnerabilities and Policy Responses," argues that existing regulatory frameworks have failed to keep pace with a market that has evolved rapidly over the past decade.
The report covers how private credit is now reaching individual investors through semi-liquid funds, business development companies, and digital platforms and identifies the pressure points that expansion creates.
"Private credit has become an established part of the capital markets," said Olivier Fines, CFA, head of advocacy and policy research at the CFA Institute, a global association of investment professionals. "Its further expansion into wealth segments and platforms, alongside defined contribution pension reforms, brings a wider group of investors into a market typically built around long-term, illiquid assets."
What the research found
The report is careful to reframe what retail access actually means in practice.
Rather than representing a broad democratization of the asset class, the CFA Institute says the shift is best understood as an expansion into upper-tier private wealth offerings; a distinction with meaningful implications for how advisors and regulators approach the market.
At the center of the analysis are four structural features that the report says take on greater significance in retail wrappers: illiquidity, appraisal-based valuation, concentrated exposures, and increasingly flexible lending documentation, a dynamic often referred to in the market as covenant-lite lending.
The report's core finding is that these risks are not removed as private credit moves into wealth channels; they are transformed, placing greater emphasis on fund design, liquidity management, and governance.
Global regulators sharpening their focus on private credit has been a building theme throughout 2026, and the CFA Institute report arrives as scrutiny of valuation practices and leverage has intensified across jurisdictions.
The research also examines what it describes as the growing interconnectedness between private credit funds, private equity sponsors, and the banking system a web of relationships the report suggests warrants closer supervisory attention, particularly around NAV-based lending and other layered leverage structures.
What regulators and advisors should do
The CFA Institute's policy recommendations cover five areas: stronger suitability and disclosure requirements for retail investors in private credit funds; more consistent valuation standards with greater transparency around methodologies, fees, and pricing; tighter liquidity risk management and redemption stress testing; greater international coordination on supervision and data sharing; and closer oversight of NAV-based lending.
The emphasis on valuation is notable. Because private credit assets are not marked to market in the way publicly traded securities are, appraisal-based pricing can mask deterioration in credit quality; a vulnerability that warning signs in private credit beneath the surface have recently brought into sharper relief for wealth managers.
Cheryll-Ann Wilson, PhD, CFA, senior affiliate researcher at the CFA Institute and the report's author, said the findings point to areas where policy can evolve alongside the market rather than lag it.
"Regulators should focus on appropriate product design, including liquidity risk management tools, stress testing and monitoring of exposures," Wilson said. "Moreover, advisers should also work to educate clients, supported by transparent disclosures and tools, to facilitate investor comprehension which becomes more urgent as market accessibility widens."
Advisors at the centre
One consistent thread running through the report is the role of the financial advisor as a necessary intermediary. Fines noted that these products "are not designed or intended for broad retail distribution without the guidance of an advisor."
That responsibility comes at a moment when private markets firms are pushing for greater transparency in their retail offerings, a dynamic that is reshaping how asset managers pitch alternatives to the wealth channel and how advisors are expected to evaluate them.
