Office address: 5700 Yonge Street, Unit G1 Toronto, Ontario, M2M 4K2, Canada 
Year established: 1999 
Company type: Financial services  
Employees: 2,000 
Expertise: Wealth management 
Parent company: N/A 
CEO and key people: Edward Kholodenko, CEO and founder 
Financing status: Venture capital-backed 

Questrade, Inc. operates as a digital brokerage and wealth management platform aimed at helping Canadians achieve financial independence through sound investments. The firm provides investors with affordable trading and investment options. It also offers a range of educational resources that enable clients to access stock trading information to help them reap high returns on their investments.  

Questrade has established itself as a key player in Canada's financial services industry. It currently has $30 billion in assets under administration. The company holds membership with the Investment Industry Regulatory Organization of Canada (IIROC) and the Canadian Investor Protection Fund (CIPF).  

History of Questrade 

Questrade was established in 1999 by Edward Kholodenko, who is also the firm’s top executive. The company’s mission is to help Canadians achieve financial independence by providing them with the best investment tools and resources. Over the years, Questrade has grown significantly, continually expanding its range of services and products to meet the evolving needs of investors.  

Products and services of Questrade 

Questrade offers a range of financial products and services, including:  

  • Self-directed investing: tools to help investors manage their portfolios, including trade stocks, ETFs, and other securities 
  • Questwealth portfolios: professionally managed, low-cost portfolios tailored to investor risk tolerance 
  • FX & CFD Trading: Forex and CFD trading resources with competitive spreads 
  • Managed investing: expert management of investment portfolios for a smooth investing experience 
  • Precious metals trading: allows investors to purchase gold and silver to create a diversified portfolio  

Culture at Questrade 

Questrade’s culture is centred on innovation, teamwork, and commitment to employee well-being. Employees are encouraged to be their authentic selves, contributing to the company's mission of revolutionizing financial services. The environment is inclusive and diverse, fostering a sense of belonging and shared purpose. 

Questrade invests in its people through comprehensive wellness programs, community involvement opportunities, and competitive financial benefits. This is reflected in the various employment awards it has received over the years. Questrade has been recognized as among Canada’s Best Managed Companies for more than 10 consecutive years and as one of Greater Toronto’s Top Employers.  

About Questrade CEO and founder Edward Kholodenko 

Edward Kholodenko serves as president and CEO at Questrade, the company he established in 1999. He has been a driving force behind the company's success. Under his leadership, the company has crossed $30 billion in assets under administration. This makes Questrade Canada’s largest non-bank brokerage. 

Kholodenko has also steered the company through significant growth, while emphasizing the importance of financial technology and customer-focused services. Each year, Questrade opens more than 200,000 accounts for Canadians looking for an affordable digital alternative for managing their portfolios.   

Future at Questrade 

Questrade is poised for continued growth in the financial services sector. With a strong commitment to technological innovation and customer service, the company is well-positioned to maintain its status as among Canada’s leaders in the industry. The firm’s ability to adapt to the changing landscape of investment and trading also helps propel its position as one of the country’s market leaders. 

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