Executive Vice-President, Head of Marketing
During her nine-year tenure at Horizons ETFs, Tammy Cash’s top priority has been client experience strategies. “Today, it’s customers who have the power, not the product manufacturers,” says Cash, Horizons’ executive vice-president and head of marketing. “At Horizons, we’ve always believed in product innovation through bringing new and innovative solutions to the market that every investor can access.”
With more than 25 years of financial services experience, Cash is also head of the Marketing and PR Committee at the Canadian ETF Association and co-head of Women in ETFs Canada. Founded in 2014, Women in ETFs encourages and supports women in the ETF industry in the US, Canada, Europe and Asia-Pacific. “We have had an incalculable impact on the women and men working in financial services in Canada and across the globe,” Cash says.
In 2020, Cash was named ETF Champion of the Year at the Wealth Professional Awards; in 2018, her marketing team at Horizons ETFs won Marketing and Communications Team of the Year at WP’s Women in Wealth Management Awards.
Of Horizons’ success, Cash says, “We remain competitive and grow our position as the fourth largest provider of ETFs in Canada. We do this by bringing new and innovative investment solutions with the potential to empower investors of all skill levels to execute strategies that meet their investment goals.”