Manulife Securities powers-up advisory with tech platform

The firm will adopt Fidelity Clearing Canada's uniFide platform to accelerate digital transformation for advisors and clients

Manulife Securities powers-up advisory with tech platform
Steve Randall

Manulife Securities advisors will gain access to a new suite of digital tools to help them boost productivity and enhance its customer service.

The firm has announced a strategic agreement with Fidelity Clearing Canada (FCC) to provide its uniFide platform to its advisory team which will accelerate its digital transformation.

Manulife Securities is a Manulife Investment Management company with around 1,200 advisors across Canada and more than $49 billion in assets under management and administration.

The new suite of digital tools from FCC include solutions for online account opening, workflow automation, trading and reporting on client accounts, and advisor book analytics.

It enables advisors to access tools from any device at any time, making it easy to access while in the office, or away from the office including while meeting at clients’ premises.

Richard McIntyre, president and CEO of Manulife Securities, expects that the new tools will help the firm deliver an even better customer service.

"The uniFide platform will give our advisors significantly more time to focus on their clients’ needs, provide tailored wealth advice, and build long-lasting relationships,” he said.

Digital milestone

Leo Zerilli, Manulife Investment Management’s head of wealth and asset management for Canada, hailed the agreement as an important milestone in the firm’s digital transformation.

“We have seen an increased demand for wealth advice that has only heightened in the last few years,” he said. “This investment allows us to grow our wealth business, both organically and through targeted recruitment, to meet the needs and expectations of both advisors and clients.”

FCC president, Scott MacKenzie, said that his firm has also seen strong growth as Canadian wealth management firms seek to meet the changing demands of clients now and in the future.