Narrowing the gender gap with more women impact investors

Prominence of women investors growing as impact investing gains traction

Narrowing the gender gap with more women impact investors

Women are growing more financially independent and aware of the value of investing, despite the fact that they are underrepresented in the investment world. They understand the need to do this to guarantee their future and the future of their children.

Genus Capital Management is aware of the need to close the gender gap in investing so that women will feel empowered to achieve their financial objectives for both now and future generations. The sustainable and impact-focused wealth management firm is holding a virtual roundtable to explore the part that women play in furthering the impact investing movement in Canada, both within the investment community and in policy and governmental roles.

A Cerulli Associates poll revealed that women investors often choose businesses that have a favourable influence on the environment or the social sphere. The survey showed that compared to only 44% of males, 52% of women are interested in funding companies that have a positive social or environmental effect.

Given the shortage of female wealth managers, it can be difficult for women to be acknowledged, recognized, and taken seriously in the financial services industry. Having empathic portfolio managers who comprehend women's needs might assist them get over entry-level obstacles since the investing business is largely male dominated.

The importance of female investors is growing as impact investing picks up steam. A good trend that can promote greater diversity and creativity within the investment sector is the involvement of women in impact investing.

To fully achieve the promise of impact investing, financial institutions and society must continue to support and promote women's investment journeys. According to Sue-May Talbot, Portfolio Manager and Partner at Genus, effective communication is essential, as is making sure customers are at ease and included in the decision-making process.

"We report to our clients through a Net Impact Report that shows both the positive and negative impacts of their holdings. Clients can determine how their portfolio is doing above and beyond the regular performance information provided." says Talbot.