Employees prefer employers that clearly label benefits

A new study finds that workers looking for new jobs also want clear information on benefits

Employees prefer employers that clearly label benefits
Employers that are struggling to recruit and retain staff may want to look at how they present information on employee benefits.

In a new study, Canada Life Group Insurance found that 85% of employees are more likely to work for employers that clearly label the workplace benefits they offer; among employees between 25 and 34 years old, the proportion increased to 94%. The results suggest that while workers value benefits when considering a new job position, they often have difficulty understanding what is actually being offered.

Contributing to this trend is the fact that only 37% of respondents said their employer was transparent and helpful with regard to workplace benefits. Thirty-one per cent wished their employer would provide more information; 19% said they got information when they got hired but never got any updates afterward.

Opinions varied on who’s responsible for making sure workers understand the benefits they’re entitled to. While 32% said it should be the employer, 20% said employers and insurers should share the responsibility. Those who said they are responsible made up 19% of all respondents; among those aged 25-34, that rose to 33%, indicating that younger workers are more interested in non-monetary benefits.

“It is very encouraging to see younger employees in particular are taking such an interest in workplace benefits,” said Paul Avis, marketing director at Canada Life Group Insurance. “However, there does seem to be a worrying lack of clarity about what is available and who employees should direct their enquiries to.”


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