Whether you already have an established referral system in place, or you are looking to set one up, this two-part series, The Power of Referrals, offers a fresh perspective on how to give people a reason to recommend you!
Referrals are a powerful way to build your business. Referred clients already feel as if they know you, having been introduced by someone they trust. This shortens the sales cycle and increases your changes of securing a valuable new relationship.
While referrals are powerful business building tools, they don’t come easily. With every competitor promising high levels of service, only those that are truly providing top-quality service are in a position to benefit from referrals. Those making referrals do not want to be embarrassed by recommending a solution that does not solve the problem of the person they are hoping to help.
But, great service alone won’t have referrals falling in your lap. In order for referrals to start flowing, you need to give your existing clients a reason to recommend you! (continued on Page 2.)