Report reveals the value of global brands in the asset management space
The global asset management and sovereign wealth fund sectors have seen a 5% rise in brand value over the past year, with the top 50 firms now enjoying a collective US$73.9 billion.
The stats are from the 2025 Brand Finance Asset Management and Sovereign Wealth Fund 50 report which the firm defines as the net economic benefit that a brand owner would achieve by licensing the brand in the open market.
For the second consecutive year, BlackRock holds the title of the world’s most valuable asset management brand, with its brand now worth $8.3 billion, up 17% year-over-year. The firm’s growth has been powered by a sharp increase in assets under management, alongside major acquisitions in private markets including the acquisition of HPS Investment Partners as part of a trio of deals totalling $30 billion.
JP Morgan Asset Management remains in second place with a brand value just shy of $7.2 billion, posting a modest 3% gain from last year. Vanguard held onto third place, with its brand valued at $6.0 billion, unchanged from 2024.
Canada’s Brookfield Asset Management (brand value up 16% to $1.1 billion) is the only non-U.S. brand in the global top 16, with its rise underpinned by strong financial results.
The firm’s record-breaking fundraising, over $135 billion in the past year, and strategic deployment of capital across real estate, private credit, and renewables reflect alignment with long-term megatrends such as energy transition and AI infrastructure.
Brookfield recently announced a $2.9 billion move into the mortgage world.
On the sovereign wealth fund side, Saudi Arabia’s Public Investment Fund (PIF) has been named both the most valuable and the fastest-growing SWF brand, reaching USD1.2 billion in value—an 11% increase over the year. PIF is also the only SWF to crack the top 10 in brand value to AUM ratio, highlighting its rapid growth and increasing brand equity.
PIF’s success stems from strategic long-term investments and high-impact partnerships in sports and global development.
“Brand Finance research finds that high-profile investments with a positive impact continue to build the brand values of asset managers and sovereign wealth funds,” says David Haigh, Chairman and CEO, Brand Finance. “This is evident in the impact of successful sports partnerships, which deliver an observable uplift in awareness and familiarity among B2B and informed audience. Formula 1 and football are powerful and popular ways for asset managers and sovereign wealth funds to raise their international profiles in a way that is consistent with the brands’ wealth and stature.”
