Survey reveals Canada's top online broker

Globe and Mail reveals results of annual poll

Survey reveals Canada's top online broker
Steve Randall

Qtrade Investor has taken the top spot in a ranking of Canada’s online brokers.

The annual Globe and Mail survey of 13 online brokers has judged Qtrade as the best for the ninth time in the past 12 years.

Celebrating our industry successes in the wealth management industry

"We're proud to be regarded as the number one choice for self-directed investors, among the best in a highly competitive industry," said Qtrade Financial Group CEO Bill Packham. "Our team works hard to provide self-managed investors with exceptional value and an outstanding trading environment, and it's gratifying to see that work recognized."

Among the elements that contributed to the accolade are Qtrade Investor’s landing page which includes a line graph showing how a portfolio has performed, an asset allocation pie chart and a tally of RRSP and TFSA contributions.

Financial columnist Rob Catterick said there was “attention to client-friendly detail that other brokers don’t match.”

"The results of the Globe's survey reflect our commitment to continuously improving the service," said Catherine Wood, Qtrade Financial Group's Senior VP and Head of Online Brokerage. "Over the past year we made significant enhancements to our platform and service—many inspired by client feedback and supported by usage analytics, and we've been encouraged by the positive reaction from our clients."