CAFII names new executive director

Keith Martin steps up as CAFII's executive director, bringing a fresh vision for the insurance sector

CAFII names new executive director
Kieth Martin

The Canadian Association of Financial Institutions in Insurance (CAFII) is pleased to announce Keith Martin as the new executive director.

This appointment comes after Martin's significant seven-year tenure as Co-Executive Director.

His experience in banking and insurance is expected to lead the association towards further success. Martin’s mission aligns with CAFII's goals: to champion a balanced regulatory environment, ensure fair treatment of customers, and foster competition and innovation in the industry.

During his time as co-executive director, Martin was instrumental in driving strategic leadership and effective implementation within the organization.

His efforts included conducting collaborative research with CAFII members, which provided valuable insights into consumer attitudes towards credit protection insurance.

Additionally, Martin focused on enhancing consumer financial literacy and maintaining open communication with regulators and policymakers. In 2023, under his guidance, CAFII and its members engaged with regulators and policymakers across every Canadian province.

Martin is dedicated to continuing this vital dialogue in his role as Executive Director.

In his new position, Martin will lead CAFII's mission to support consumers and promote fair practices in insurance offered by financial institutions. He will work closely with CAFII's members, comprising major Canadian banks, credit unions, and insurers.

“I have complete trust in Keith as the new sole management leader at CAFII. I am certain he will further strengthen the Association’s role as a robust advocate for Credit Protection Insurance and Travel Insurance. I look forward to our continued collaboration to further our mission,” stated Peter D. Thompson, CAFII board chair and CEO of National Bank Insurance.

CAFII vice chair and Assurant Canada president and CEO, Paul Cosgrove, also commended Martin's past contributions, saying, “[Martin] has made vitally important strategic contributions to CAFII over the past 7 years, and I am excited about the Association’s future under his leadership.”

Martin himself commented on his new role, “I am honoured to lead CAFII in its mission to ensure Canadians have access to simple, accessible, and affordable insurance. I’ll continue to focus on building strong relationships with regulators and policymakers to promote a balanced and fair regulatory environment.”