Thriving in turbulent markets is about staying focused on what truly matters


For a professional race car driver navigating high-speed corners and straights, the key is to focus far ahead. Fixating directly in front of the windshield is a recipe for disaster — you lose sight not only of the next turn but the entire track and, ultimately, the finish line.
It’s a fitting analogy for today’s investors, particularly in the face of sharp market turbulence. The dust has barely settled from the correction that followed U.S. President Donald Trump’s recent “Liberation Day” speech, which introduced sweeping tariffs across key sectors. Markets responded swiftly: the S&P 500 dropped more than 12% between April 2 and April 8, entering correction territory in what became the most significant market decline since the onset of the COVID-19 pandemic.
Compounding the volatility, the bond market — after initial demand — began its own decline, driving yields higher and sending ripples through portfolios and policy desks alike. While a partial rollback of tariffs did help trigger a market rebound, the whiplash effect reinforced investor unease. Given the unpredictable style of the current U.S. administration, this kind of volatility is likely to persist.
For Canadian investors and advisors, this environment can tempt even the most disciplined to focus on the immediate — the headlines, the daily charts, the screens flashing red. But as with race driving, narrowing your focus too much can lead to costly missteps. The right move is to keep your eyes on the line and the exit — your long-term goals.
Whether it's a surprise CPI print, a Bank of Canada rate decision, or a disappointing earnings season, it’s easy to let short-term noise cloud long-term judgment. But successful investors know that reacting to every bump can veer you off course. Instead, you need to remain focused on your broader financial strategy — your time horizon, your risk profile, and your asset mix.
If you find yourself getting caught in the swirl of market headlines, take a step back; zoom out. Don’t lose the forest for the trees. It’s a familiar phrase, but one that rings especially true in times of volatility. Over-focusing on an individual stock, sector, or data point can distort your strategy.
Remember: your “forest” is your diversified portfolio — the sum of your planning, not just its parts. And volatility, far from being the enemy, is the cost of admission for long-term growth. Like trees in a storm, some assets will sway more than others, but the foundation — your plan — stays rooted.
Remaining diversified and invested through market turbulence is key to capitalizing on the eventual rebound. Missing just a few of the market’s best days can have a material impact on long-term returns. Take the COVID crash as an example: while it delivered one of the steepest drops in modern history, the recovery was also one of the fastest. By year-end, the S&P 500 had not only regained its losses but posted a 16% gain — a remarkable 50% swing from trough to peak.
Volatility, then, presents not only risk but opportunity. And this is where the value of advice comes into play. Engaging with your advisor helps provide perspective and a second set of eyes on your strategy — essential for avoiding emotionally driven decisions.
The bottom line: Look beyond the windshield
Thriving in turbulent markets isn’t about avoiding bumps in the road. It’s about knowing where to look and staying focused on what truly matters. Whether you’re behind the wheel or walking the trail, confidence comes from perspective. Keep your eyes firmly on your long-term objectives — not the distractions flashing right in front of you.