CPPIB should prioritize profits over patriotism, poll reveals

Research also shows decline in retirees' optimism that they have enough money

CPPIB should prioritize profits over patriotism, poll reveals

Despite some calling for the Canadian Pension Plan Investment Board (CPPIB) to support a ‘Buy Canada’ agenda and focus more on investing in domestic projects, Canadians still want the best returns.

With exposure to the US growing to 47% of its $714 billion total portfolio according to its annual report released earlier this year, CPPIB has increased this significantly from 36% in 2023.

But while CEO John Graham suggested that allocations to Canadian projects could be increased in the years ahead, a new survey reveals that patriotic Canadians want returns over patriotism, even though more than one-quarter (28%) believe the fund should have more of a Canadian focus.

The Angus Reid Institute poll found that, even though just 12% of CPPIB assets are invested domestically, 72% of respondents say fiduciary obligations are the most important thing.

This view is relatively consistent across household income bands, ranging from 67% of those with less than $50K per year and 73% of those with incomes of $100K or more, to 76% of those in the mid-range of $50K-$99K. It’s also broadly the same across age groups (roughly seven in ten) but lower among the 18-24 cohort (61%).

The poll also shows a decline in the share of retirees who say they have the money they need in retirement. Ten years ago, 38% said they have enough money to do everything they want, in 2025 it’s just 25%. Slightly fewer (15%) said that making ends meet is a struggle than in 2015 (18%) while the percentage who said they live comfortably but cannot afford luxuries has risen from 44% to 60% over the decade.

Among those who have yet to retire, the proportion saying they expect a challenge in getting by has risen by one-third, from 28 to 38 per cent over the same period.

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