Canadians not using brokers, woefully unprepared

Over two thirds of Canadians aren’t using a broker to help purchase insurance coverage.

Over two thirds of Canadians aren’t using a broker to help purchase insurance coverage.

A new survey from Edward Jones found that only 32 per cent of Canadians say they have used an advisor to help them purchase insurance coverage.

The study revealed that while almost two thirds (64 per cent) say they have purchased life insurance, other important forms of protection, including disability (23 per cent), critical illness (11 per cent) and long-term care (11 per cent), are purchased far less often.

This might help explain the disparity between what people most value, and the action – or inaction ¬– they take in protecting these values.

"Not involving your financial advisor in decisions about insurance is like embarking on a road-trip with only half a map – there's a good chance you'll make a wrong-turn," says James McKeown, senior insurance specialist with Edward Jones. "By creating a complete strategy together with an advisor that already knows your situation, needs, means and goals, your life's journey is much more likely to unfold as you had hoped, even if an unexpected detour occurs along the way."

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