80% of women plan to boost investments

Moomoo reveals female investors aim for portfolio growth, navigating challenges with resilience

80% of women plan to boost investments

Moomoo has released the findings from its first global survey on women investors, revealing the challenges and needs faced by women retail investors.

The study found that female investors are eager to invest more in the future, with respondents from Singapore, Australia, and North America rating their optimism for the stock market at around 5.3 out of 10.

Additionally, more than half of the surveyed females from Singapore and North America, and around 80 percent from Australia, expressed a desire to trade more and enhance their current portfolio.

Despite an increase in financial confidence among women in recent years, the survey highlighted a relatively low level of investment confidence among female investors.

Data collected from 2,288 users of moomoo and its sister brand Futubull across five major markets—Singapore, the U.S., Canada, Australia, and Hong Kong SAR—showed that female investors across all markets rated their investment decision confidence lower on a scale from 1 to 10.

Female investors in North America displayed the highest average confidence level at 5.28, yet this still lagged nearly 1 point behind the average level of North American males, marking the largest gender confidence gap.

The survey also indicated that female investors tend to make financial decisions together with their partners more so than male investors.

In Australia, 70.8 percent of female respondents and 56.3 percent in North America stated they make financial decisions jointly with their long-term partners, compared to 41.2 percent and 35.5 percent of male investors from Australia and North America, respectively.

Interestingly, female investors in Singapore and Hong Kong showed a smaller gender difference in investment confidence compared to their North American and Australian counterparts. In Hong Kong, 54.1 percent of women reported making all financial decisions independently within a long-term relationship.

Moomoo's survey identified three major obstacles to investing for female investors across all surveyed markets: limited capital, fear of unknown risks, and limited experience and knowledge of investing.

To combat these challenges, Moomoo provides financial and investing education, offering multiple solutions to help female investors navigate their investment journey with confidence.

Moomoo encourages investors to enhance their investing skills and share experiences within its interactive online investing community, which boasts over 20 million investors and offers free courses covering different investment categories.

Erika Chiang, chief marketing officer of Moomoo SEA, commented, “Perceived self-biases may limit women from realizing their full potential in investing. With the right support and resources, investment can become a powerful tool that can redefine a woman's financial resilience.”

While most of both male and female groups trust self-research as the best source for financial advice, a significant number of female investors also consider friends and family as trusted sources.

In Hong Kong, 34.8 percent of females and in Singapore, 23.5 percent of females cited friends or family members as their most trusted sources of financial advice, compared to 17.8 percent of Hong Kong males and 12.5 percent of Singapore males.

As ESG investing gains momentum globally, a higher percentage of women acknowledged the importance of incorporating ESG factors into their investment decisions.

In Australia, 38.3 percent of female investors find ESG very important in their investment decisions, versus 24 percent reported by male investors. In Singapore, Hong Kong, and North America, over 70 percent of women consider ESG factors to be very important or somewhat important in investment decisions.