Chief Operating Officer
Harvest Portfolios Group
Mary Medeiros has always known the importance of perseverance, patience and planning. “My job is to turn ideas and strategies into business realities,” says Medeiros, chief operating officer and a director of Harvest Portfolios Group. “A large part of my role is to set expectations, track results and manage the shortfalls, if any. In any type of business, a lucrative recipe is to be adaptable and aware of risks.”
Medeiros began her career in 1989, working with a top advisor and helping grow a book from $8 million to more than $100 million. Twelve years ago, she and CEO Michael Kovacs founded Harvest, which was among the first firms to launch ETFs in Canada and is now among the top 20 ETF providers in the country with assets under management in excess of $2 billion. Harvest was also named a 5-Star Asset Manager by Wealth Professional in 2021.
Medeiros has more than 27 years of experience in the industry; before co-founding Harvest, she managed national administration and sales systems for a Canadian mutual fund company and branch operations for an investment dealer. Of her success and longevity, she says, “You need to believe that you can help clients reach their investment goals by managing their money, with guiding principles that will be the foundation of your business. If you want to be in this business, you need to understand what really motivates you.”