Financial advisors now have an extra way to make connections with potential clients after LinkedIn expanded its social platform user base.
According to a report at InvestmentNews, the social media website’s ProFinder search platform, which is currently only available in the USA, will now include chartered financial analysts, retirement planning experts, certified financial planners, tax professionals, accountants and more.
When advisors sign up for the platform they can be matched to requests that are submitted by users – giving them the opportunity to accept or reject the proposal.
The service works by LinkedIn staff verifying the qualifications of the professionals who participate – and then an algorithm is used to match those who require their services with the correct advisors.
According to a Cogent Report in 2015, LinkedIn is currently the most popular social media platform used by financial advisors. Meanwhile, the number of financial advisors using social media has shot up in recent years – the publication reports that levels have increased from just 39 per cent in 2011 to 72 per cent in 2015.