4. Be Actively Engaged
An advisor’s mere presence on social media does not guarantee new business. Actively interacting with followers will show that the advisor cares about them, their issues and challenges.
“The secret to social media success is active and enduring engagement. Study the audience to attain an intimate understanding of the financial issues they face and the type of information they seek. Create content suitable for the audience’s key interests in easy-to-understand language and appeal to their emotions,” says Pannunzio.
He says advisors should be active at least once a day, at the same time if possible, so followers can look for the posts.