CFL players: Next in line to buy your book?

CFL players: Next in line to buy your book?

CFL players: Next in line to buy your book?

From football to financial advising – it’s a natural progression, according to the Canadian Football League Association (CFLA).

With the average CFL football career lasting just over 3 years – 3.2 to be exact (without considering careers cut short by injury) – players should have a ‘Plan B’ in place before the well runs dry.

“What we try and do is help our players to think about life after football before they get to that point,” explains Susan Gordon, CFLA’s vice president of sales and marketing. “Once you’ve been cut by a team or you’ve been injured and can’t return to play that’s a difficult time for a player to adjust. So, you don’t want that to be the first time you start thinking about ‘oh my gosh what am I going to do when I can’t play football anymore?’”

That’s why the CFLA, alongside partner Sun Life Financial, offers a fully financially compensated training program for Canadian players to pursue a career as a financial advisor under their career transition program. The course is legit, without cutting any corners. It begins with a general meeting with a Sun Life representative and all the CFL teams to introduce the program. From there, those players interested are individually assessed by Sun Life though the company’s Guide to Professional Selection program to determine if the player is a good fit. Player’s selected complete the standard career academy training program to become a Sun Life financial advisor, under which they can offer clients wealth accumulation, savings, health insurance and life insurance products.

“It’s a very intensive process for the players to qualify,” says Gordon. “It’s very expensive and very proven.” (continued.)


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