Are you missing out on a $100B market?

Are you missing out on a $100B market?

Are you missing out on a $100B market?

This sometimes means clients will seek to structure their finances in a different manner. “Men tend to sink in to the breadwinner role more easily; women are a little bit more prone to separate their money, or to work out or negotiate some sort of deal where ‘you take time off, but my turn is next,’ or they’ll divide their debts and expenses.”

While Maier has an open practice, and accepts clients of various asset sizes and orientations, she noted that the competition for married gay couples has become very tight in Vancouver.

“When you have two men in a relationship there are a number of factors at work: you have two men, and men generally make more than women, both of them are in the workforce and neither takes time off to raise kids,” said Maier.

“When you take kids out of the mix – with any couple – you will have lower expenses and you will seem more affluent. And in a double-male couple you will typically have two individuals who were raised to go out and work. There is absolutely a market for [gay male couples] and it is very targeted.”


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