For Wolfgang Klein advertising to build his brand was a no-brainer.
A top portfolio manager on Bay Street, Klein has invested in himself this way for more than a decade. To him, there is no other way.
“To be involved in public relations, you must be committed to it. Not for days, or months, but for years,” says Klein, a VP Senior Investment Advisor with Canaccord Genuity Wealth Management Global. “It’s a slow branding process that takes a long time to cultivate.”
Known as the Wolf on Bay Street – though he claims he, and his business, are the antithesis of the film, The Wolf on Wall Street
– Klein, who is also an established media commentator (think CP24), is a personality people remember. Humour is the key to grabbing and holding attention, he shares, along with convincing people that what YOU, and only YOU, offer is what they need.
“People really don’t know what anybody does. It’s all background to them. If they see you on TV, you have to make them laugh and you have to make them think,” explains Klein. “Hopefully, I give people good value on air and they realize I can help them. It entices them to say here’s a man I can hire as my investment councillor. That's a key term 'investment councillor.'” (continued on Page 2)