Carving out a niche market isn't a one-man show, says advisor

Carving out a niche market isn't a one-man show, says advisor

Carving out a niche market isn

If you build it, they will come. But it will take a team of people to get you there, says one financial advisor.

About seven years ago, Mike Lakhani from Tax Matters for Dentists (TMFD) of Mississauga, Ont. decided to pick and choose his clientele. So much so that he and his team now only service dentists, offering a wide-range of services including retirement planning, investment strategy, risk assessment, tax planning, accounting and bookkeeping, among others.

Lakhani saw a common need – complicated tax planning – in a few of his clients, all of whom were dentists. “Ontario dentists were only allowed to incorporate about nine years ago, whereas the other provinces had been doing that for a long time,” he explains. “That opened up a whole lot of opportunity for dentists to restructure their businesses, incorporate (their practices), have family members as shareholders etc.”

So, Lakhani jumped on the bandwagon and helped them make the transition. He met with the four or five dentists that made up his book (there’s more than 300 on the roster now) and explained how he could save them thousands of dollars in taxes.

“I remember meeting when this was first allowed to be done,” he says. “I could sit with a dentist and I could say at the end of the half hour, ‘I’m going to save you $80,000 in taxes,’ and that was true. We did it every time.”

But his niche business didn’t happen overnight and it certainly wasn’t a solo project. (continued.)

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